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Latest Articles
Direct mail tips, examples, and guides.
Writing Compelling Offers for Direct Mail: What Actually Gets Responses
A skimmable guide to creating postcard offers that drive calls, texts, and bookings—plus examples you can copy.
What to Say to Potential Customers: 5 Winning Lines (and 5 Pitfalls to Avoid)
A practical guide for small business owners: the five most effective things to say when describing your business—and the five common mistakes that turn people off.
What Is a Nexie Label?
A short explanation of Nexie labels and why you may see one attached to an RTS (Return to Sender) postcard.
The Value of Direct Mail in Modern Marketing
Why postcards still work, what the data says, and how small businesses can use direct mail to win locally.
10 Social Media Post Ideas for Roofing Companies
High-trust, high-converting content ideas roofing contractors can post consistently—without needing fancy production.
10 Social Media Post Ideas for Real Estate Professionals
Practical, high-engagement content ideas real estate agents can post consistently—without needing perfect production.
10 Social Media Post Ideas for Cleaning Companies
Practical, high-engagement content ideas cleaning businesses can post consistently to win more residential and commercial clients.
10 Reasons to Start a Business (and Why It’s Rewarding)
A practical, encouraging look at why entrepreneurship can be worth it—plus the realities that come with the rewards.
Real Estate Postcards That Win Listings: Just Listed, Just Sold, Coming Soon
A skimmable postcard playbook for real estate agents: what to send, what to say, and how to turn neighborhood visibility into listings.
QR Codes for Small Businesses: What They Are, How They Work, and How to Use Them
A practical guide to QR codes—what they do, where to use them, and how to make them scannable on real-world marketing like postcards and signs.
Pest Control Offers That Convert: What to Put on Your Postcard
A skimmable guide to pest control offers that drive calls and bookings—plus proven wording and examples you can copy.
10 Things to Be Prepared for as a New Entrepreneur (and How to Overcome Them)
A practical, encouraging guide to common early challenges in entrepreneurship—and simple ways to handle them.
Lawn Signs in Marketing: When to Use Them, Best Sizes, and Why They Work
A high-level guide to yard signs for small businesses: where they shine, which sizes to choose, and how to design them for real-world visibility.
How to Pick a Direct Mail Provider: 10 Things to Consider
A neutral checklist for choosing a direct mail partner—focusing on support, transparency, speed, simplicity, and print quality.
How to Name Your Business: 10 Things to Consider
A practical guide to choosing a business name that’s memorable, credible, and easy for customers to find and share.
How to Market Your Church (Without Feeling Salesy)
Practical outreach ideas for churches: what works, what doesn’t, and how to invite your community with clarity and care.
How Small Businesses Get More Customers: A Story About Growth (and Innovation)
A high-level guide to getting more customers with practical innovation ideas—told through a few small business stories.
How EDDM Works: A Plain-English Overview
A high-level guide to USPS Every Door Direct Mail (EDDM): what it is, how targeting works, and when it’s a good fit.
How to Grow an Irrigation Company: Offers, Sales Systems, and Real-World Ideas
A practical guide for irrigation businesses: what offers convert, how to improve close rates, and how to grow revenue with smarter targeting and repeatable services.
How to Expand Your Business by Offering the Right Services
A practical guide for small businesses looking to grow: complementary, adjacent, and seasonal services—plus examples that make sense.
EDDM vs Targeted Lists: What to Choose
A plain-English comparison and when each makes sense.
Door Hangers in Marketing: When to Use Them and What to Put on Them
A practical guide to door hanger marketing—best use cases, what to include, and a simple layout that drives calls and bookings.
Direct Mail for Tree Service Companies: A Simple Postcard Playbook
A skimmable guide for tree service companies: what to mail, who to target, offers that work, and how to turn postcards into booked jobs.
Direct Mail for Roofers: A Simple Postcard Playbook
A skimmable, practical guide to postcard offers, targeting, and follow-up for roofing companies.
Direct Mail for Landscaping Companies: A Simple Postcard Playbook
A skimmable guide for landscapers: what to mail, who to target, offers that convert, and how to turn postcards into recurring customers.
Direct Mail for Cleaning & Washing Businesses: A Simple Postcard Playbook
A skimmable guide to writing effective cleaning/washing postcards—offers, credibility, targeting, and follow-up.
Why Data-Driven Marketing Matters for Small Businesses
How simple data—questions, maps, timing, and local partnerships—can help small businesses market smarter and win more customers.
Business Cards Still Matter: What to Put on Them (Beyond Your Name)
Modern ideas for business card content—QR codes, booking links, offers, and trust signals—plus why cards still work in a digital world.
Why Every Small Business Owner Needs a 60-Second Pitch
A practical guide to talking about your business clearly and confidently—what to say, what to skip, and a simple pitch template you can use today.