Lawn Signs in Marketing: When to Use Them, Best Sizes, and Why They Work
Lawn signs (yard signs) are one of the simplest ways to build local trust fast. They’re physical, visible to neighbors, and act like a “real-world retargeting ad” every time someone drives by.
Summary
Best use: job sites + neighborhood visibility (especially for home services and real estate).
Most common size: 18×24 — large enough to read from the street. oai_citation:0‡neighborhoodpostcards.com
Simple rule: one bold message + one clear action (call/text/QR).
Why lawn signs matter
They create neighborhood proof
If people see your sign where work is happening, it reinforces: “This company is active nearby.” That’s trust you can’t get from digital ads alone.
They keep working after the job is done
A sign can generate leads for days (or weeks) while the customer is busy living life—neighbors see it repeatedly.
They amplify word-of-mouth
Even if someone doesn’t call today, your name becomes familiar, which makes referrals easier later.
When to use lawn signs
Use lawn signs when you want nearby visibility fast: - After completing a job (roofing, landscaping, tree service, driveway, cleaning, pest control) - During a multi-day job (constant exposure) - For “Now Hiring”, seasonal promotions, or limited-time offers - Real estate: open houses / “Just Listed” / “Just Sold”
Pro tip: Always ask permission before placing signs on a customer’s lawn.
Best lawn sign sizes (and how to choose)
Neighborhood Postcards offers multiple yard sign sizes including 12×18, 18×24, 24×24, and 6×24. oai_citation:1‡neighborhoodpostcards.com
Here’s a simple way to pick:
| Size | Best for | Why |
|---|---|---|
| 12×18 | Secondary signs, tighter spaces | Compact and easy to place. oai_citation:2‡neighborhoodpostcards.com |
| 18×24 | Most businesses (default choice) | Big visibility without being awkward to transport; commonly used size. oai_citation:3‡neighborhoodpostcards.com |
| 24×24 | Maximum presence | Larger “billboard” feel when you really want attention. oai_citation:4‡neighborhoodpostcards.com |
| 6×24 | Directional signage | Great for “Turn here →” or guiding people to an event/job site. oai_citation:5‡neighborhoodpostcards.com |
What your signs are made of (and why it matters)
Neighborhood Postcards’ 18×24 yard signs are printed on 4mm coroplast with fade-resistant UV ink, include an H-stand, and support 4-color printing front & back (great for street visibility from both directions). oai_citation:6‡neighborhoodpostcards.com
They’re also listed as H-stand compatible (vertical flutes). oai_citation:7‡neighborhoodpostcards.com
What to put on a lawn sign (keep it simple)
A sign is read in seconds. Use this layout:
1) One headline (big): “FREE ESTIMATE” / “PEST CONTROL” / “LAWN CARE”
2) One proof point: “Licensed & insured” / “5-star rated” / “Local”
3) One action: phone number (and optionally a QR code)
If you add a QR code, still include a phone number—many people will call instead of scanning.
A few high-converting lawn sign examples
- Landscaping: “LAWN CARE OPENINGS” → “Text for a quote”
- Roofing: “FREE ROOF INSPECTION” → “Storm damage?”
- Pest control: “ANTS? ROACHES?” → “Same-week service”
- Tree service: “RISKY LIMBS?” → “Free safety check”
Final recommendation
If you’re only buying one type of sign, start with 18×24. It’s the best balance of readability, portability, and impact. oai_citation:8‡neighborhoodpostcards.com
Then use smaller signs (12×18) as backups and 6×24 for directional “turn here” moments. oai_citation:9‡neighborhoodpostcards.com