10 Social Media Post Ideas for Cleaning Companies
Cleaning is one of the best industries for social media because the work is visual, the benefits are immediate, and trust matters. The goal of your content is simple: make people think, “I want my place to look like that—and I trust them to do it.”
Quick summary
Your best posts usually fit one of these buckets: Results (before/after) • Trust (people + proof) • Helpful (tips + routines)
1) Before/after photos (with one sentence of context)
Don’t over-explain. Show the transformation and add one detail: - “Move-out clean in 4 hours” - “Deep clean after renovation dust” - “Monthly maintenance clean”
CTA: “Want pricing? DM ‘QUOTE’ + your city.”
2) “Oddly satisfying” short videos (15–30 seconds)
These perform well and are easy to make: - sink/fixture shine - baseboards - grout lines - fridge clean-out - vacuum lines
CTA: “Need this done at your place? Message us.”
3) A simple cleaning checklist post
Examples: - “Weekly 15-minute reset checklist” - “Move-in checklist” - “Airbnb turnover checklist” - “What we clean in a deep clean”
CTA: “Comment ‘CHECKLIST’ and I’ll send our standard list.”
4) “What’s included” comparison (great for clarity)
Make it visual:
| Standard Clean | Deep Clean |
|---|---|
| Surfaces + floors | Everything in standard + detail work |
| Bathrooms wiped | Scrub/tile/grout focus |
| Quick kitchen reset | Appliance exterior + extra attention |
CTA: “Not sure which you need? DM a photo of your kitchen/bath.”
5) Introduce your team (trust posts)
Show faces and standards: - background checks (if true) - training - supplies used - how you secure keys/alarm codes
CTA: “We’re accepting new recurring clients—ask about weekly/biweekly.”
6) Customer review + the problem you solved
Pair a review with a short story: - “Busy parents needed a reset before visitors” - “Move-out cleaning on a tight deadline” - “Office needed consistent weekly upkeep”
CTA: “Want a recurring spot? DM ‘SCHEDULE’.”
7) “Cleaning myths vs facts”
Examples: - “Myth: Vinegar cleans everything. Fact: Not for natural stone.” - “Myth: Bleach = disinfecting everything. Fact: It depends on contact time.” - “Myth: You should dust last. Fact: Dust first, then vacuum/mop.”
CTA: “Drop a myth you’ve heard—I’ll answer it.”
8) “Product spotlight” (but keep it honest)
People love tools and products: - microfiber cloths - scrub brushes - vacuum attachments - non-toxic options (if you offer them)
CTA: “Want our recommended starter kit for a quick home reset?”
9) Seasonal content (timely posts get saved)
Examples: - spring deep clean checklist - holiday hosting prep (“48-hour pre-guest reset”) - back-to-school “home reset” - winter salt/mud management
CTA: “We have a few seasonal deep-clean slots this month—message us.”
10) A “day in the life” or behind-the-scenes post
Show what professionalism looks like: - how you estimate time - how you check a home before leaving - how you handle special requests - your quality checklist
CTA: “Want the same checklist we use? Comment ‘QC’.”
Final recommendation
If you want a simple weekly plan: - 2 posts = results (before/after + satisfying video) - 2 posts = trust (review + team/standards) - 1 post = helpful (checklist/myth/seasonal tips)
Tell me whether you focus on residential, move-in/out, Airbnb, or commercial, and I’ll write 20 ready-to-post captions with offers tailored to your service type.